Exhibition Booth Concept Design
These exhibits fall between a pop-up display, and a panel & frame system. Whereas a pop-up is typically a small background property, a modular display is an entire space. They use a standardized basic structure, whether this be a metal frame work, or thin, lightweight panel construction, which is then configured within the confines of the structure limitations to what the exhibitor requires. A study by Trade Show Week Magazine showed that modular exhibits weigh, on average, about 60% less than traditional custom exhibits. Analogous to a Lego or Tinker-toy, the components are typically easily reconfigured into new layouts as the exhibitor may require from show to show. The components are often made from very lightweight materials, and transported in small traveling cases (often injection molded plastic).